
Thuli Phiri, Founder of The African Storyteller, inspires students to cultivate a positive attitude and determination, highlighting that these qualities are highly valued by top companies
By Keletso Makgopa |ulpublications@ul.ac.za
Thuli Phiri, Founder of The African Storyteller, urged young leaders to broaden their horizons and adopt a global perspective, emphasising that local thinking can hinder growth in an increasingly interconnected world where opportunities know no borders
Her remarks were part of a keynote address delivered during a career expo at the University of Limpopo (UL), co-hosted with the Public Relations Institute of Southern Africa (PRISA). The event provided Media and Communication students with a platform to engage with industry experts and learn about the evolving landscape of public relations and communication.
Phiri’s message resonated with students eager to understand the future of media and communication industry. She said, “The world is much smaller than we think, and opportunities for professionals in communication are expanding every day. Whether your goal is full-time corporate work or pursuing entrepreneurial dreams, our industry is central to economic development and society’s future direction.” She stressed that in a world where digital advancements and global connectivity are shaping every sector, young professionals must cultivate a mindset that reaches beyond geographical borders adding that “one must recognise the limitless potential of our industry.”
Phiri also addressed the need for compassion and inclusivity, particularly when engaging with underrepresented communities. She reminded students that public relations is not just about creating a strong image or reputation but also about meaningful, authentic communication that drives social change. “In this fast-paced industry, never lose sight of the importance of humility and acting with purpose, especially for the less privileged. Effective and authentic communication is not only about career success—it’s about making a real difference.”
The career expo, which included discussions, workshops, and networking opportunities, highlighted the value of strategic communication in fostering leadership, entrepreneurship, and innovation.

Dr Janell le Roux (left), Senior Lecturer in Communication Studies at UL, receives the PRISA Limpopo Women in PR and Communication Excellence Award in Academia, presented by Moses Moreroa, Chairman of PRISA Limpopo
The event also recognised Limpopo women for excellence in PR and Communication in various sectors to celebrate Women’s Month. The recipient for excellence in academia was Dr Janell le Roux, Senior Lecturer in Communication Studies at UL, who said the award inspires students to strive for excellence. “Our role as educators is not only to provide our students with knowledge in the field but also to make authentic use of the information to better prepare them for their professional lives.”
Moses Moreroa, Chairman of PRISA Limpopo, highlighted the importance of the expo to students, noting that PRISA supports their career development through mentorship and industry events. “Our resources include tailored career counselling, skills development seminars, and internship placements. These are designed to equip students with the knowledge and experience needed to excel in the public relations field.”
Fortunate Matosa, a final-year Bachelor of Arts in Communication Studies student, reflected on her enriching experience: “I gained a wealth of knowledge from the insights shared by professionals, leaders, and lecturers. It broadened my understanding of concepts I had never previously considered.” Matosa encouraged her fellow students to remain dedicated and focused on their goals, reminding them of the importance of their academic journey. “Take your studies seriously, as it offers numerous opportunities for growth and success.”

Prof Solomon Bopape, Head of Information Studies at UL, highlights the commitment to updating the curriculum to meet the evolving media landscape, emphasising the importance of blending theory with practical experience
Prof Solomon Bopape, Head of the Department of Information Studies, Media, and Communication Studies at UL, reaffirmed the commitment to continually update its curriculum to align with the ever-changing media landscape. He noted that the goal is to prepare students for the professional world by blending theoretical knowledge with practical experience. “The career expo played a pivotal role in connecting students with industry experts,” he added, underscoring the event’s significance in bridging the gap between academia and the communication industry.

Communication and Media students hailed the UL PRISA Career Expo as a valuable learning experience, noting that their career paths offer job opportunities across all sectors of the economy—if they think outside the box